YouTube Avenues Tour

Art Direction | Campaign Design | Motion

Developed the visual identity and campaign suite for YouTube’s Avenues Tour—a multi-city event series spotlighting Black creators and the music community. From nostalgic street-inspired posters to animated promo content, the creative direction blended digital culture with neighborhood storytelling.

Deliverables included branded assets, event invites, motion teasers, and social graphics for tour stops in Atlanta, New Orleans, Baltimore, the Carolinas, and Miami.