An Evening of Black Excellence — JPMorgan Chase & Co.

Creative Direction | Visual Identity | Event Branding

For JPMorgan Chase’s prestigious event, An Evening of Black Excellence, I led the creative direction and visual identity system that unified every touchpoint of the experience. From concept to execution, the goal was to celebrate Black leadership, legacy, and achievement with a design approach that was both modern and rooted in cultural strength.

The visual identity centered on a bold black-and-white palette with expressive brushstroke motifs—symbolizing movement, impact, and creativity. The Amplitude font family was selected for its clean authority and flexibility across print and digital formats.

I developed and applied the brand across a wide range of event materials, including:

• Stage design and environmental graphics

• Digital and print invitations

• Directional signage and credential cards

• Branded merchandise

• Social and web banners

This comprehensive design system brought cohesion, elegance, and emotional power to an evening that honored excellence and inspired a deeper commitment to equity and community empowerment.