THE SHOP: Uninterrupted Live Tour

Art Direction | Motion Design | Graphic Design | Brand Collab

I led the visual development and motion execution for this dynamic cultural campaign. My role encompassed crafting the visual language, designing the campaign and on-screen graphics, and directing motion elements to amplify the energy and intimacy of the tour experience.

Inspired by the raw aesthetic of the barbershop—a timeless hub of community and conversation—I developed a sleek yet gritty motion system using bold typography, layered textures, and rhythmic transitions. The teaser blends cinematic visuals with kinetic graphics to elevate the dialogue and give weight to every word, glance, and pause.

This piece sets the tone for a nationwide movement that brings real voices to the forefront. My creative direction ensured consistency across screen, story, and sound—establishing a graphic identity that feels both rooted and resonant.