Future’s Official Birthday Celebration

Art Direction | Print Design | Motion Graphics | Branding

For the birthday celebration of hip-hop icon Future, I led the creative direction and design execution across a full suite of premium assets for a multi-day experience in Las Vegas. Inspired by opulence, exclusivity, and mythic symbolism, the visual identity leans into embossed textures, custom typography, and an elevated black-and-white palette punctuated with gold accents.

The design concept merges luxury aesthetics with streetwear edge, drawing influence from high-stakes playing cards, royal insignias, and minimalist couture. The eagle motif—featured on metallic invitation cards—symbolizes dominance and flight, visually reinforcing Future’s cultural stature.

Deliverables included:

• Custom embossed invitations (white & black variants)

• Animated digital invite teaser

• Full event itinerary design

• Poster and social promo graphics

• Host assets featuring Metro Boomin and brand partners (Belvedere, Elevate, Headliner Group)

The result is a striking, tactile visual system that elevated the celebration into a statement of legacy, lifestyle, and power.