The Price of Fast Fashion — Stop‑Motion Short Film
Creative Direction | Stop‑Motion Animation | Campaign Design
This original short film uses stop‑motion animation to expose the hidden human and environmental costs behind fast fashion. I conceived and directed the piece with a layered visual narrative, giving material objects symbolic life to communicate complex systems at scale: disposability, worker exploitation, supply chain collapse, and ecological degradation.
Creative Approach:
Material storytelling: Everyday garments become animated characters, collapsing and reshaping as they travel through unseen supply chains.
Minimal sculptures: Fabric cuts, tags, buttons, and dyes translate into tactile poetics—expressive yet restrained.
Narrative tone: Visual metaphor drives the emotional arc, intentionally avoiding melodrama in favor of subtle, tactile disruption.
Impact:
By reframing garments as living traces of global systems, the film invites viewers to reconsider how fashion choices ripple across communities and ecosystems. It’s a creative intervention that educates without scolding—leaning into curiosity and empathy over judgment.
Enjoy the final youtube video below.
Behind the Scene
With the generous support of two friends who assisted in staging, holding, and shifting the set pieces, this stop-motion project was brought to life—frame by frame, with care and collaboration.